SAP North America Event Marketing Manager (SAP Ariba) Job in Newtown Square, Pennsylvania

Requisition ID: 194768

Work Area: Marketing

Expected Travel: 0 - 30%

Career Status: Professional

Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Job Title: North America Event Marketing Manager (SAP Ariba)

Location: NSQ (USA virtual)


Founded in 1972, SAP is the world’s leading provider of enterprise applications, analytics, and mobility with over 170,000 customers around the world. SAP is currently seeking an experienced North America Event Marketing Manager.


Expectation overview for Event Marketing: Generate demand for and accelerate pipeline with sales/channel/ecosystem through the tactical execution of high quality physical and virtual events that are consistent with the SAP Brand and the emerging SAP Experience. Enhance awareness, engagement and advocacy with customers, prospects, and partners by producing high quality events aligned to sales and marketing strategy. Also manage agencies and enable sales / partner participation for effective event execution.

Strategy Execution – Have an understanding of how to translate business objectives and communications strategy into effective event tactics including media coverage, invitations, collateral, presentations, signage and premiums. Look to ensure brand, quality, consistency, and compliance and proactively support these elements through all related activities. Assure content re-use by effectively leveraging in person events to the virtual platform as well as utilizing social media outlets to increase customer participation.

Lead Management – Collaborate in a highly effective manner with key sales, business and partner stakeholders. Leverage seniority to proactively propose and push for relevant actions in order to improve lead quality, secure higher acceptance rate, and optimize related campaign processes for future execution.

Data Management – Focus on consistent quality execution and speed to market when documenting campaign execution and lead management activities in the system of record, including CRM. Skillfully leverage respective systems to analyze performance.

Market Research/Analysis – Develop knowledge and understanding of the target audience, SAP’s solutions and go-to-market approach, easily identify, qualify and prioritize events that SAP should be involved in, including but not limited to conference, tradeshows, meet ups, workshops and webcasts. Proactively leverage market research and analysis to search for new event opportunities to expand SAP market share or reach new audiences. . Work with PR, internal subject matter experts, and event organizers to coordinate speaking and sponsorship opportunities.

Asset Management – Oversee the development and dissemination of event content for reuse in other marketing execution tactics. May also recommend the end-to-end asset or campaign production for innovative or strategic priority campaigns based on event execution.

Agency and Budget Management – Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities. Recommend sponsorship packages for partners, or appropriate SAP use of sponsorships. Manage sponsorship negotiations as necessary.

Field Enablement – Consistently align with marketing and/or business stakeholders. Understand the role of stakeholder management to roll out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and events to optimize impact in the market. This may include but is not limited to adaptation of event rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc.

Customer Service and Relationship Management – Maintain a high level of customer focus, thereby proactively participating in customer engagements when possible. Leverage insights to derive and optimize future strategies, optimize resources and investments, and identify respective development for teams.

Channel & Ecosystem – Understand the importance of different routes-to-market, and integrate ecosystem and channels (GPO) into marketing execution strategy, including other revenue targets.


 Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution

 Working in a multi-national company

 Experience in sales

 Experience in B2B marketing

 Experience in high tech marketing

 Project leadership (medium to large-scaled projects)

 Guiding and mentoring peers and/or junior level colleagues

 Bachelor's degree or equivalent required


Success is what you make it. At SAP, we help you make it your own.

A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: or , APJ: , EMEA: C at at ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations: Virtual - USA