SAP Demand Agent Job in Toronto, Canada

Requisition ID: 191740

Work Area: Presales

Expected Travel: 0%

Career Status: Professional

Employment Type: Regular Full Time

Original Posting Date: 8/6/2018


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Job Title: Demand Agent

Terms of employment: Permanent, Full time

Employer name: SAP Canada Inc

Business Address: 4120 Yonge Street, Suite 600, Toronto, ON M2P 2B8

Contact number: 416-229-0574

Location : 4120 Yonge Street, Suite 600, Toronto, ON M2P 2B8

Salary range: $ 54,996.00 – $70,000.00

Benefits: Medical, Dental, Health Spending Account, Pension Plan, Vacation, ESPP, Optional Life Insurance, Subsidized Food and Drink, Local Discounts. A review of SAP’s benefits can be reviewed via the SAP benefits site

NOC: 6221 (Technical Sales Specialists)

Job Description


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow



The purpose of this position is to extend SAP’s market coverage in each segment for Software License and Services by generating new pipeline through:

  • executing Targeted Outbound Campaigns via digital prospecting, social media, email and phone

  • accelerating pipeline and increasing conversion by executing programmatic nurturing pipeline programs as well as recycled leads and opportunities

For targeted outbound campaigns, leads will be initially qualified according to the BANTS methodology. Extended deal qualification following the Franchise4Success Methodology. Once qualified, the opportunity will be passed over to the sales representative to drive to closure.

The Digital Demand Agent supports several Commercial Sales Executives or General Business Sales Executives and will be co-located in an eCenter with Commercial Sales. They will be active participants in territory and account planning to support the team and will be the future candidate pool for transition into CSE roles.

Campaign Execution & Lead Management

  • Develop self-demand generation campaign calendar in conjunction with CSEs and/or GBSEs based on the needs of the territory, specialization and industry. Review current pipeline trends to help define the campaign plans. Additionally, work with Commercial Sales & Marketing, General Business & Marketing, COEs on the development and execution of sales plays

  • Generate and qualify leads via digital prospecting, email campaigns, and calls

  • Align with sakes leadership and CSE/GBSE for most effective territory planning and execution, covering all routes to market

  • Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) as agreed with management

  • Pass qualified leads to sales for sales stage execution

  • Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Opportunity and Lead Nurturing

  • Support follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles

  • Plan activities in close alignment with sales executives for most efficient opportunity acceleration

  • Drive ongoing nurturing of opportunities expected to enter active sales cycles in 6-12 months out as agreed with management

Data entry in CRM

  • Document all the campaign execution and lead/opportunity management activities using the adequate systems correctly, work together with manager/expert as necessary

Training & Enablement

  • Participate in activities to enhance demand generation and product/solution skills

  • Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities

  • Complete and qualify on all Level 1 enablement activities within 3 months and Level 2 activities in 12 months.


  • Bachelor or equivalent business experience

  • 1-2 years Demand Generation, Telemarketing or Inside Sales experience preferred

  • Language requirement: English both written and spoken

  • Experience in fast paced, high volume work environment


Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations :